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Activities

C4. Integration and regional adaptation of NPD roadmap

Component 4 work includes integration, translation and adaptation of a web guide (roadmap) for new product development. The guide includes analytical information in seven distinct levels: Idea generation, Idea Screening, Concept Development & Testing, Business Analysis, Beta & Market Testing, Technical Implementation and Product Commercialisation. This roadmap provides a guideline with supporting material (i.e. documents, web sources, tools and supporting organizations) that is a crucial aid for all the enterprises in order to implement the NPD process by minimizing the risk and increase the return on investment.

Enter into the web roadmap

PowerPoint Component overview
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