C4. Integration and regional adaptation of NPD roadmap

Component 4 work includes integration, translation and adaptation of a web guide (roadmap) for new product development. The guide includes analytical information in seven distinct levels: Idea generation, Idea Screening, Concept Development & Testing, Business Analysis, Beta & Market Testing, Technical Implementation and Product Commercialisation. This roadmap provides a guideline with supporting material (i.e. documents, web sources, tools and supporting organizations) that is a crucial aid for all the enterprises in order to implement the NPD process by minimizing the risk and increase the return on investment.

Enter into the web roadmap